PUNNYADHARA is India's first branded packaged drinking water mass distributed directly to customers at cost of bottling through multiple points of sale.
PunnyaDhara is an innovative concept that blends the strengths of the D2C, Adtech and FMCG sectors. We are creating a beverage brand that aims to create a huge disruption and social impact by offering packaged drinking water directly to customers at a highly subsidized rate of 70-80% starting at just Rs 3. By establishing our own points of sale bypassing the traditional wholesalers and retailers, we are able to sell packaged drinking water directly to customers in high footfall zones in Delhi NCR such as Metro stations, university, markets, hospitals etc. Our distribution network includes our own vending machines and vending carts, ensuring convenient and affordable access to safe drinking water.
We believe that water is a necessity, not a privilege. Therefore no one should have to pay high prices for access to safe and packaged drinking water. Our bottled water is sold at cost, ensuring that more people can afford and access it.
Furthermore, we strive to create a sustainable ecosystem where we are collecting, crushing and recycling Pet bottles. We strive to create a social movement around Punnyadhara, making it the most loved and preferred brand.
We aim to monetize our distribution through our in-house enterprise application for Ad-Tech, partnering with a diverse range of brands to allow them to promote and advertise on our white-label bottles, reaching directly to the masses. Our revolutionary Ad Tech solution is the only solution in the OOH - BTL advertising space which will provide real time multiple data points on customer behavior, market trends, clutter free ads, ROI & cost effective campaigns. Additionally, it provides geo-tagged patterns on sales, re-directions and consumers, along with customizable branding options for high brand recall and many other features.
